Harold Jarche, a member of the creative economy, shares the difference between “collaboration” and “cooperation.” For anyone not familiar with this culture, it might be confusing, and the confusion might extend off line into encounters where expectations aren’t aligned. His article is clear and helpful. ” Don’t mistake cooperation for collaboration. While there may be a gift economy in cooperatively sharing via social media, you cannot engage in it unless you give gifts as well. For example, you would not show up at a potluck dinner with empty hands. If you need creative or knowledge services, don’t drop in uninvited to the social media potluck, expecting a free meal. Go to the market instead.”